LifeCell International reaches 100 Centers Milestone!

~ Launches its 100th Customer Service Center at Jammu ~

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28 March,2012 :

LifeCell International, India’s largest and most accredited umbilical cord stem cell bank announced the launch of its 100th center at Jammu. This network expansion is part of LifeCell’s endeavor to make this valuable healthcare service of umbilical cord stem cell banking available to expectant parents in all major cities and towns in the country. With the launch of this center the reach of LifeCell now spans over 22 states covering over 80 cities and towns in India.

At the inauguration of the 100th customer service center, Mr. Mayur Abhaya, Executive Director, LifeCell International said, “We are extremely proud in launching our 100th Center in Jammu which is an important milestone for us. We are happy that we not only have the largest market share but we also have the largest network to serve our customers wherever they are. Our growth is the outcome of the encouraging response received from our customers”. “Jammu is an important location for us to have our center considering that it is one of the remotest locations in the country where generally many other products or services are not accessible. We wanted to break this trend and make stem cell banking accessible to the children of this city. The efficiency of our team and logistics blueprint will sure ensure successful preservation of stem cells at our facility despite the distance” added Mr. Mayur.

The Indian stem cell banking industry is growing rapidly with expectant parents getting more aware of this concept. Today the penetration level in India is just 1/1000 when compared to penetration of 40/1000 in the US. With better reach, awareness, and increasing affordability the industry is expected to grow significantly with a projected 100,000 new sign-ups a year within the next 5 years. About LifeCell International Pvt. Ltd: LifeCell is India’s largest and most accredited stem cell bank with over 45,000 customers since inception in 2004, and has presence in India and abroad. LifeCell facilitates the cryogenic preservation of stem cells in technological collaboration with Cryo-Cell International Inc, USA - the world’s first stem cell bank with nearly 2 decades of expertise in stem cell banking. LifeCell is the first stem cell bank in India to be accredited by AABB (American Association of Blood Banks) for cord blood and cord tissue, and College of American Pathologists (CAP) for adopting their international standards. LifeCell has also been honored as one of India’s most promising brand for 2011-2012 by 4P’s Business and Marketing. LifeCell is also uniquely positioned as comprehensive stem cells solutions provider with a complete spectrum of services in stem cells through multi-service stem cell banking, R&D, clinical trials and stem cell therapy.

Contacts for media enquiries and further information:

V. Ravi Shankar

Head – Corporate Communications & Marketing LifeCell International

Handphone: 09677003344 ravishankar.v@lifecellinternational.com

Hanmer MSL

Ritu Bagri / Saloni Bisani

M - 9884173290/ 9840412140

ritu.bagri@hanmermsl.com / saloni.bisani@hanmermsl.com

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