LifeCell organizes Great Expectations 2013, first of its kind two day fiesta for pregnant women in Bangalore

Expectant moms seen flaunting their baby bumps and walking the ramp in style

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Bangalore, January 6, 2013:

LifeCell International, India’s first and largest stem cell company in association with Cloudnine organized ‘Great Expectations 2013’, a first of its kind two day carnival for expectant mothers in Bangalore. Aimed at making motherhood a more joyous and memorable experience, LifeCell’s Great Expectations saw a unique fashion show for pregnant women and a series of interactive and informative workshops and games.

Pregnancy is an exciting time in every woman’s life and at the same time it can be unnerving with anxieties about dos and don’ts during the phase and nurturing of the newborn, post delivery. LifeCell’s Great Expectations 2013 put this information overload into greater perspective, and gave women a chance to truly celebrate one of the most special phases of their life. The two day action packed extravaganza saw a series of workshops led by leading experts from the city on themes such as pregnancy and newborn care, nutrition and fashion. The aim of these sessions was to provide facts and bust myths on topics such as caesarian vs. normal deliveries, internet use to learn about child birth and pregnancy, right eating habits, skin care, tips on styling and dressing techniques etc.

The carnival concluded with an exciting fashion show cum beauty pageant judged by an eminent panel including Shrutha Keerthi, Manjul Gupta, Rachna Singh, Deepti Mohan. Over 40 pregnant women took center stage and flaunted their baby bumps in outfits exclusively designed for the event by the famous fashion brand Chola. The participants were evaluated on various parameters such as most beautiful skin, hair, beautiful walk and most adorable baby bump. To be mommy, Soumya emerged as the winner of the fashion show with to-be- mommies Payal and Monal bagging the position of the first and second runners up respectively. They were all awarded gift hampers worth one and a half lakhs and received a standing ovation from both spectators & judges.

Speaking at the event, Mr. Mayur Abhaya, MD and CEO LifeCell International said “Great Expectations 2013 is a platform created by LifeCell to celebrate women in their most beautiful form. Pregnancy is one of the most special phases in a woman’s life and it gives us immense pleasure in making it even more memorable for the moms-to-be. Our primary focus is to provide women an educative and fun experience where they come together to rejoice and share their intricate experiences. We plan to make Great Expectations an annual event in Bangalore.”

During the carnival a special session was also conducted by LifeCell on the concept and benefits of umbilical cord stem cell banking and newborn genetic screening. All these services offered by LifeCell safeguard the newborn against life-threatening conditions which may hamper a child’s growth and health in the future. Established in 2004, LifeCell is India’s first and largest stem cell storage company and holds the position of being the market leader with over 50,000 parents, including high profile celebrity couples who have banked their baby’s umbilical cord stem cells with it. According to Dr Kishore Kumar, Managing Director - Cloudnine, Bangalore, “We are extremely happy to be associated with LifeCell in organizing Great Expectations 2013 in Bangalore. The great success of the event shows the spirit of the to-be mothers who enthusiastically participated in the fashion show and workshops. We at Cloudnine believe in making women feel special during the pregnancy and would continue to support more such events in the future”.

About LifeCell International

LifeCell is India’s largest & most accredited stem cell bank and the first to bring the revolutionary concept of umbilical cord stem cell banking to India in 2004 in technological collaboration with Cryo-Cell International. USA -the world’s first private stem cell bank LifeCell is headquartered at Chennai with an advanced laboratory & research facility in adherence to strict International guidelines. The stringent standards followed by LifeCell have received many International accreditations from AABB (American Association of Blood Banks), CAP (College of American Pathologists), and NABL (National Accreditation Board for Calibration and Testing Laboratories). LifeCell is the first stem cell bank in India to receive prestigious AABB accreditation for Cord blood & cord tissue. Importantly LifeCell is also the second in the world to be accredited for cord tissue preservation. Since inception LifeCell has grown at a consistent pace and has strongly established its leadership position in the industry, with its coverage extending to over 100 cities and towns in India. As leaders LifeCell had the responsibility of educating the public and medical fraternity on stem cell technology and through these efforts today over 50,000 parents have preserved their baby’s cord blood stem cells with LifeCell. Considering LifeCell’s leadership position and growth, the company was honoured as one amongst ‘India’s Most Promising Brand’ for 2011-2012 by 4Ps Business and Marketing. The company is also championing several initiatives in the stem cell therapy area through partnerships and in-house R&D efforts. LifeCell is the sole distributor for USFDA approved point-of-care medical device that can provide a patient’s stem cells from the bone marrow within 15 minutes from by the bed-side, which is useful for applications in orthopedic, vascular and cardiovascular specialties. With these significant achievements and leadership, LifeCell has uniquely positioned itself as a comprehensive stem cells solutions provider with a complete spectrum of services in stem cells through multi-service stem cell banking, R&D, clinical trials and stem cell therapy.

For more information log onto: www.lifecellinternational.com

Media Contacts:

LifeCell International

V. Ravi Shankar,

Head – Corporate Communications & Marketing ravishankar.v@lifecellinternational.com Handphone: 096770 03344

Edelman India

Nisha Ramchandani/ Anna Bhalla 9900052662/ 8884929583

Nisha.Ramchandani@edelman.com/ Anna.Bhalla@edelman.com

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