LifeCell announces India’s first Dual Storage Service and the Expansion of its Storage Facility in Chennai

~ Stem cells can now be stored simultaneously at LifeCell’s two geographically distant storage facilities in Chennai and Gurgaon (Manesar) ensuring the highest standards of security~

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Chennai, December 20, 2012:

LifeCell International, India’s largest and most recommended stem cell storage company today announced the launch of India’s first Dual Storage service that allows stem cells to be stored at two geographically distant locations. This unique service has been made available with the expansion of LifeCell’s state of the art storage facility in Chennai and the launch of its new advanced stem cell center in Gurgaon (Manesar) near New Delhi. LifeCell’s Dual Storage service will now ensure maximum safety and complete protection against unforeseen events arising due to natural calamities. The stem cell processing and storage facility in Chennai has been upgraded to hold up to 3, 00,000 samples, making it one the most advanced stem cell bank in the country.

The Dual Storage Service offers added reassurance to the clients that nothing is left to chance when it comes to preserving the precious stem cells. With its launch, the collected stem cells will be simultaneously stored at the newly renovated state of the art center in Chennai and at the new advanced stem cell center in Gurgaon (Manesar). The Dual Storage service will be available for LifeCell’s BabyCord service for umbilical cord stem cell banking and LifeCell Femme for menstrual blood stem cell banking. At a minimal added cost, both existing and new customers can store their stem cells at two independent and distant facilities, ensuring the maximum protection of stem cells. LifeCell’s tie-up with Sequel Logistics for sample movement through air cargo will ensure same day relocation of the sample to Gurgaon (Manesar) after processing in Chennai.

Speaking at the launch Mr. Mayur Abhaya, CEO and MD, LifeCell said, “We were the first to introduce the revolutionary concept of umbilical cord stem cell banking to India and it is our constant endeavor to offer our customers pioneering stem cell banking services while adhering to the highest quality standards. The expansion of our existing storage facility in Chennai and the opening our new center in Gurgaon (Manesar) has helped us to enhance our service bandwidth and offer the exclusive Dual storage service.”

Ms. Lisa Ray, Actor, Model, Cancer Graduate & Global Stem Cell Activist who announced the launch of Dual Storage Service in the city said “Everyone knows about the critical role stem cell therapy played in my fight against cancer. I am a living proof of how stem cells can save a life. I have been associated with LifeCell for over two years and I congratulate them on the launch of India’s first Dual Storage service.

LifeCell’s newly renovated center in Chennai along with its new facility in Gurgaon (Manesar) will provide double protection for stored stem cells in case of any natural disaster ensuring added security”

LifeCell’s newly upgraded Stem Cell center in Chennai has been expanded from the earlier 25,000 sqft to a massive 65,000 sqft increasing its storage capacity to 3,00,000 stem cell samples.The additional four new clean room suites will further boost the center’s processing capacity. The laboratory functions 24x7x365 and has a dual power back-up, central monitoring system, advanced fire safety & alarm system with sprinklers, automated temperature control, information security architecture, sufficiently manned security system with limited access protocols etc., to ensure maximum protection and safety for the preserved sample. LifeCell’s large in-house R&D facility set-up as per the international standards is recognized by DSIR, Govt. of India. Mr. Mayur Abhaya added “Realizing the growing demand for stem cell banking in India, we have invested over Rs. 11 crores in the expansion of the Chennai facility. We are extremely proud to announce that our Chennai center is now one of the most advanced stem cell preservation and storage facilities in India. As part of our expansion we plan to invest an additional Rs. 20 crores in developing the new Gurgaon (Manesar) facility to bring it at par with the Chennai center.”

About LifeCell International

LifeCell is India’s largest & most accredited stem cell bank and the first to bring the revolutionary concept of umbilical cord stem cell banking to India in 2004 in technological collaboration with Cryo-Cell International. USA -the world’s first private stem cell bank. LifeCell is headquartered at Chennai with an advanced laboratory & research facility in adherence to strict International guidelines. The stringent standards followed by LifeCell have received many International accreditations from AABB (American Association of Blood Banks), CAP (College of American Pathologists), and NABL (National Accreditation Board for Calibration and Testing Laboratories). LifeCell is the first stem cell bank in India to receive prestigious AABB accreditation for Cord blood & cord tissue. Importantly LifeCell is also the second in the world to be accredited for cord tissue preservation. The governments of Tamil Nadu and New Delhi have announced hubs at the Chennai and New Delhi airports allowing LifeCell to now also extend their service to international clients. Since inception LifeCell has grown at a consistent pace and has strongly established its leadership position in the industry, with its coverage extending to over 100 cities and towns in India. As leaders LifeCell had the responsibility of educating the public and medical fraternity on stem cell technology and through these efforts today over 50,000 parents have preserved their baby’s cord blood stem cells with LifeCell. Considering LifeCell’s leadership position and growth, the company was honoured as one amongst ‘India’s Most Promising Brand’ for 2011-2012 by 4Ps Business and Marketing. The company is also championing several initiatives in the stem cell therapy area through partnerships and in-house R&D efforts. LifeCell is the sole distributor for USFDA approved point-of-care medical device that can provide a patient’s stem cells from the bone marrow within 15 minutes from by the bed-side, which is useful for applications in orthopedic, vascular and cardiovascular specialties. With these significant achievements and leadership, LifeCell has uniquely positioned itself as a comprehensive stem cells solutions provider with a complete spectrum of services in stem cells through multi-service stem cell banking, R&D, clinical trials and stem cell therapy.

For more information log onto: www.lifecellinternational.com

Media Contacts:

LifeCell International

V. Ravi Shankar,

Head – Corporate Communications & Marketing

ravishankar.v@lifecellinternational.com

Handphone: 096770 03344

Edelman India

Madhusudhanan B

Madhusudhanan.B@edelman.com

9840180365

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